That same year in November of 2005, Cyber Monday was born and has brought a boon to the e-commerce market, most recently (2012) brining in an estimated $1.4 billion dollars of sales for those with an Internet presence.
With small town economies seeing many traditional department stores leaving the quick commute area, Small Business Saturday has tried to fill the gap between Black Friday and Cyber Monday with its introduction in 2010.
This year Small Business Saturday falls on Nov. 30, and local brick and mortar shops in Pacific County are touting specials to gain your business.
Several merchants within Pacific County will be providing special sales to allow you to shop closer to home. With increased effort many downtown areas are going through revitalizations to bring back the shoppers who have found the ease of computer shopping and the big box sales of early shopping days as the mainstay to their holiday purchase experience.
For those common everyday items and that one toy that will quickly be taken off the shelf by the midnight-standing-room-only crowds, the experience of Black Friday can be somewhat daunting. For those shoppers who take to the data links of the internet, it can almost be as frustrating with the layer of navigation windows and pop-up ads constantly tripping up your search.
But for those who are looking for that unique gift and ease of relaxed shopping in an environment that is as friendly as your own neighborhood, Small Business Saturday just may be the ticket to complete your shopping list.