Deputies will be given “Safe Rider Citations” to “issue” to children that are practicing safe riding habits. Our intent is to reward those that are taking the steps to be safer.
McDonald’s is continuously working through menu evolution; offering more nutritious and balanced options for all of its customers, especially children.
Since 2006, McDonald’s has supported the Council for Better Business Bureaus (“CBBB”) Children’s Food and Beverage Advertising Initiative (“CFBAI”) involving a voluntary Food Pledge to only nationally advertise products to kids that represent healthier dietary choices. McDonald’s was actively engaged in the process to help develop CBBB’s recently announced more rigorous pledge standards, which include stricter sodium and sugar criteria and zero grams artificial trans-fat per labeled serving.
In 2012, McDonald’s also raised nutrition awareness among children and parents through national marketing initiatives. Nutrition messaging is now in 100 percent of its national kids’ communications, including merchandising, advertising, digital and the Happy Meal packaging. McDonald’s also provides funding for grass roots community nutrition awareness programs.
The local owner operators of The Washington State Owners Association are generously donating thousands of BOG (“Be Our Guests”) cards, which are redeemable for free Happy Meals at each participating location. In alignment with our Food Pledge, each Happy Meal now offers all white meat Chicken McNuggets, apple slices, kid’s fries and fat-free milk.
Child safety and balanced diet are issues that our local owner operators feel very strongly about. This commitment to Safe Kids is an example of the ongoing support the local owners/operators of Washington State are proud to provide to their communities.
This offer is in conjunction with a supportive donation to the Safe Kids Coalitions of Washington. So if you see a deputy in your area and you are practicing your safe riding habits get their attention and let them know. You could be issued a “good citation”.